Turning Vision into Action with a Clear Business Plan for Commodity Imports
The
Pasma Company Ltd is a new venture founded by a UK-based Gambian entrepreneur aiming to establish a commodity import business serving The Gambia and surrounding markets. As a startup with no operational history, the client needed strategic clarity and financial structure to confidently begin operations.
Although the founder had deep interest and strong motivation to launch a commodity import business, there was limited clarity around market dynamics, operational strategy, and financial viability. The client needed a comprehensive business plan not just as a formality, but as a roadmap to guide actual execution.
Requirement
Pasma Company Ltd engaged I-Grow Venture Ltd to help assess the viability of the proposed business model and provide a structured guide for launch. The goal was not to raise funds immediately but to gain internal clarity on:
- How to approach market entry
- Competitive pricing and supply chain considerations
- Required startup investment and operating costs
- Break-even analysis and financial sustainability
Our
We applied a structured, insight-driven approach tailored to the startup’s unique needs. Our work included:
- 📊 Market research on commodity demand, competition, import regulations, and logistics in The Gambia
- 💻 Excel-based financial modeling to forecast revenue, cost of goods, working capital needs, and profit margins
- 🧠 Strategy alignment sessions with the founder to test assumptions and sharpen execution plans
- 📄 Delivery of a comprehensive business plan with financial model aligned to realistic market conditions
With a clear business plan in hand, the client was able to:
- ✅ Gain a deeper understanding of the competitive landscape and commodity pricing mechanisms
- ✅ Make confident decisions on launch timing, product sourcing, and initial capital needs
- ✅ Move forward to the execution phase of the business
- ✅ Clarify both the operational structure and financial management of the venture
